Project: Floral Installation for High-End Gastro Club Restaurant

For this central London gastro club, IVY CRUZ delivered a bespoke floral installation designed to complement both the industrial elegance of the interior and the warm, traditional pub-style exterior. The venue, known for its curated lunch and dinner service, required florals that would enhance its aesthetic without overwhelming the existing design narrative.

Exterior Design
Outside, we introduced a full-bodied floral display in keeping with classic British pub charm. Rich green foliage serves as the base, layered with artificial ivy, trailing vines, and full-headed roses in deep burgundy and blush tones. The arrangement wraps the entrance and seating area, adding a welcoming yet refined street presence. Seasonal accents and structured placement ensure the display holds visual interest year-round.

Interior Design
Indoors, the florals were developed in response to the space’s contemporary palette and distinctive wallpaper. We used matte-finish artificial magnolias, wild roses, and soft-toned peonies in hues directly drawn from the wallcovering. These are arranged with muted eucalyptus and darkened fern, echoing the space’s raw textures—exposed brick, steel-framed glazing, and heritage woodwork. The result is a balanced floral feature that integrates seamlessly, enhancing rather than competing with the venue’s design.

Each installation is tailored to reflect the surrounding architecture and client brief, with long-lasting materials that maintain impact over time.