IVY CRUZ was selected to design and install artificial floral features for Aurora Bride, a wedding dress shop in Surrey. The brief was to introduce a striking, low-maintenance floral display that would enhance the interior and create a memorable atmosphere for visitors.

Floral Installation Overview

The installation centres on large-scale artificial cherry blossom trees, featuring densely clustered white blossoms with subtle touches of pale pink and green foliage. Each tree is constructed with realistic bark and carefully shaped branches, giving the appearance of mature, established trees. The blossoms extend across the ceiling and frame key areas, including the entrance, fitting rooms, and central display spaces.

Design and Integration

The floral structures are positioned to draw the eye upwards and soften the transition between architectural elements. Overhead installations create a canopy effect, while the trunks are anchored in custom planters for stability and visual coherence. Integrated lighting highlights the texture and detail of the blossoms, casting a gentle glow that complements the boutique’s neutral palette.

Materials and Maintenance

All florals are made from premium-grade materials, ensuring durability and a lifelike appearance throughout the year. The artificial cherry blossoms require no watering or seasonal replacement, making them a practical choice for high-traffic retail environments.

Summary

This installation by IVY CRUZ demonstrates how artificial florals can transform an interior, adding visual interest and a sense of occasion. The cherry blossom trees provide a consistent, fresh look that enhances the overall ambience of the bridal showroom.